After my last post, where I laid claim to and named my own personal style, (and by the way, many heartfelt thanks to each of you... your support and enthusiasm greatly touched me) I started seriously thinking more about what comes next... expanding my vision of what I would like to do, and where I might like to go with the idea of 'Rural Retro'.
(Note: Nothing has to come next... my restless nature simply wants to go explore!)
After thinking of areas in which I could expand, I began to hone in on the specifics of each of those areas... narrowing my focus, breaking down the various steps.
I have a lot of ideas on expansion, but if any are to become reality, then I must go step by step and follow a path that makes sense to me.
One area of expansion would be building a line of products, (of which I am in the very early stages of creating and developing) and finding a venue to market them.
Now, seeing as I am already on Etsy and fairly comfortable there, the logical first step for me would be to open another Etsy shop, this one geared specifically to selling handmade items, (and possible some vintage items as well) all keeping with my vision of Rural Retro esthetics. (I am still keeping my Silly BooDilly shop, and will continue to sell artwork there, as not everything I do would fit into this new and more tightly focused venue... for as much as I like a tight focus, I also like room to roam when the mood strikes!)
You know, when I opened Silly BooDilly, I really just closed my eyes and jumped. It's always been a happy pool for me to swim around in and explore and I want it to stay that way.
But I have a clear focus and a specific aim in opening this other shop. I feel the need to have it separate. So with eyes wide open, I am now engaging in thought out actions, which include...
~ Conceptualizing various collections and defining what the look of each collection will be, and how they will fit into the overall theme of Rural Retro.
~ Gathering the raw materials.
~ Marketing and branding, which includes building the new Etsy shop, (everything from naming the shop, creating a banner, designating sections, writing shop announcements, profile and policy pages, and listing items for sale) along with creating business cards, logo, by-lines, packaging, etc. As well as deciding if I want a separate blog/website, (me thinks I would choose a blog for ease of use and simply have it function more as a website then a typical blog) and various ways to promote.
Whew. Of course, most all of these steps are a continually ongoing process, and in all truth I have second thoughts each day about if I really want to take this on... and upon reflection the answer keeps coming up, "yes" because it's really just one more act of conceptualizing and creating, and that's what keeps me excited!
Please bear with me over the next few weeks, as my posting may be on the extra sparse side while I focus on getting the new Etsy shop up and running. (I will of course let you know when it opens!) However, please make sure to stop back on Nov. 11th as I will be participating in a fun blog tour and offering a great giveaway!
And last but not least... if you are feeling a bit stuck and not exactly sure how to go from the beginning stage of learning the ins and outs of sewing/quilting, (or whatever medium you choose to express yourself in) towards moving forward into discovering your own creative voice, I happened to write a post on this very subject over at Whip Up, where I had the pleasure of being a guest blogger last week. You can find a few tips and self exploring questions to ask yourself... your answers will hopefully help to point you in the direction your heart may truly wish to go. xo